Category
Digital Marketing
Company
Thread Collective
Industry
Fashion & Apparel
Date
An established apparel retailer approached Atlas Studio to improve online sales performance and maximize returns from their digital marketing investment.
The problem
The brand faced declining ad performance and low website conversion rates despite healthy traffic volumes. Customer acquisition costs continued to rise while revenue growth stagnated.
The existing customer journey lacked personalization, and key conversion opportunities throughout the funnel were being missed.
What we did
We redesigned the marketing funnel, introduced audience segmentation, and optimized campaign targeting across paid search and social channels.
Additionally, we implemented conversion rate optimization initiatives, enhanced product page experiences, and improved email automation sequences.
The outcome
The new strategy delivered stronger engagement throughout the customer journey and significantly improved conversion performance.
Revenue increased rapidly while customer acquisition costs decreased, creating a more sustainable growth model.
+142% Online Revenue
+58% Conversion Rate
+41% Average Order Value
